113 Chancery Lane is the restaurant and events arm of The Law Society in London. Our client a high-end catering company were awarded the contract to provide restaurant, café and events dining. As part of their development of the contract they were tasked with encourage the public with using the venue.
We created the venue its own identity separate from The Law Society but with very close links – we used the same colour and font and a similar composition of the name. On approval from our client and The Law Society marketing team, we started to create collateral for the venue. This included seasonal menus, promotional material, and the key piece of work, their own website to showcase the venue and what it offers and to allow people to enquire.
The venue is thriving with plans to expand the catering offering to a new restaurant called Six Clerks which we have been involved with creating the brand for.